On this page
Pin a post, exact steps
Pinning is owner-only. Members cannot pin their own posts, only the owner or an admin can pin any post in the community.
From the desktop:
- Open the community as owner
- Scroll to the post you want to pin in the Community feed
- Click the three-dot menu in the top right of the post
- Click Pin to top of feed (or sometimes Pin post)
- Confirm if prompted
- The post moves to the top of the feed with a small pin icon
From mobile:
- Open the Skool app
- Find the post in the community feed
- Tap the three-dot menu
- Tap Pin to top of feed
The post stays at the top of the feed until you unpin it. Member views, reactions, and comments all continue normally, the pin only changes its position in the feed order.
Multiple pinned posts stack at the top in the order you pinned them, with the most recently pinned on top. If you pin three posts, all three sit above the regular feed. Too many pins and the feed becomes a wall of pins, members scroll past them. One to three pinned posts is the sweet spot.
Stop doing this by hand. Automate it in 2 minutes.
Welcome DMs, churn-saver, pipeline, member exports. Free plan forever, paid tiers from $29/mo.
Pin to a category instead of global
Some Skool builds allow pinning per-category, so you can have one pin in Wins and another in Questions without both showing in the global feed. This is useful if you want category-specific announcements.
To enable per-category pinning:
- Gear icon, Settings, Categories
- Find the category you want
- Toggle Allow category pins
- Save
Then when you pin a post that lives in that category, you can choose Pin to this category only instead of Pin to top of feed. The post shows pinned when members filter to that category but stays in the normal feed order when members view the global feed.
Use case: you have a weekly accountability thread in the Accountability category. You want it pinned for members who filter to Accountability but you do not want it cluttering the global feed (where the welcome post and the live call announcement should be). Per-category pin solves this exactly.
Not every Skool build has this feature visible. If you do not see the toggle in Categories settings, your plan may not include it or it may be hidden behind a beta flag. Email support@skool.com if you specifically need it.
- 1Open the community as owner
You must be the owner or an admin to pin. Regular members do not see the pin option.
- 2Find the post to pin
Scroll the Community feed or open the post directly. Pin works on existing posts, not draft posts.
- 3Click the three-dot menu
Top right of the post card. The menu opens with options including Pin to top of feed.
- 4Select Pin to top of feed
Click Pin to top of feed (or Pin to category for per-category pins). The post moves to the top with a pin icon.
- 5Limit total pins to 3 or fewer
More than 3 pins clutters the feed. The sweet spot is 1 to 3: Start Here, this week's live call, and optionally a current launch.
- 6Review pins every Monday
Check each pin for relevance. Unpin stale content. Replace the weekly live call pin with the next week's call. Unpin closed launch campaigns.
- 7Automate rotation at scale
Install tools4skool.com for scheduled pin and unpin. Set the live call pin to auto-expire after the call ends. Plan campaign pins in advance.
Unpin a post
Same path as pinning, just reversed.
- Find the pinned post (at the top of the feed)
- Click the three-dot menu
- Click Unpin from top of feed (or Remove pin)
- The post drops back to its chronological position
Unpinning does not delete the post. All reactions, comments, and views stay. The post just stops being pinned and sorts by its original posted date.
Unpinning is also how you make space for a new pin. If you already have 3 pinned posts and want to pin a 4th, either unpin one of the existing or accept that you will have 4 pins stacked (visually cluttered, members start scrolling past).
There is no scheduled unpinning in Skool's native interface. If you pin a post for a launch week, you have to manually unpin when the launch ends. Tools like tools4skool.com add scheduled pin and unpin to the Skool UI as a Chrome extension feature, useful if you run weekly launches or rotate pinned content on a schedule.
What is actually worth pinning
Pinned posts are the most visible real estate in your community. New visitors see them first. Active members see them every time they load the feed. Wasting that slot on stale content trains members to ignore the pinned section, which then makes future pins useless.
What is worth pinning:
1. Start Here post. A single onboarding post that tells new members what to do first. Pin once, leave pinned forever. Should include: introduce yourself link, current live call schedule, quickstart course link, community rules. Update the content periodically as things change, but the pin slot stays.
2. This week's live call. Pin the announcement of the next scheduled live call (date, time, topic, link). Unpin and replace with the next week's announcement after the call ends. Drives RSVPs and attendance.
3. Current launch or promotion. If you are running a cohort enrollment, a new course launch, or a special offer, pin the announcement for the duration of the campaign. Unpin when the campaign ends.
4. Active question thread. If you posted a discussion question that is generating great replies, pin it for the week to keep the conversation visible. Unpin when it slows down.
5. Recent member win. Occasionally pin a member's win as social proof, especially during launch periods. Member loves the recognition, prospective members see real outcomes.
What is NOT worth pinning:
- Generic motivational posts (members scroll past instantly)
- Resource lists (move to the Classroom or About page instead)
- Owner sales pitches (one is fine, persistent pinned sales feels gross)
- Long manifesto posts (members read once, never again)
- Off-topic content (cute, not engagement-driving)
The rule: a pinned post should drive a specific action this week. If the post does not have a clear action (join the live call, enroll in the cohort, introduce yourself, vote in the poll), it should not be pinned.
Pin rotation, week to week
The pin rotation that compounds for most communities:
Permanent pin (one slot): Start Here onboarding post. Never unpinned.
Weekly pin (one slot): This week's live call announcement. Replaced every Monday with the next call's details. Unpinned after the call.
Campaign pin (one slot, sometimes empty): Current launch, cohort enrollment, or special offer. Pinned for the duration of the campaign (typically 1 to 4 weeks). Empty when no campaign is running.
This gives you 1 to 3 pinned posts at any time, with predictable rotation that members come to expect. New visitors see the Start Here. Active members see what is happening this week. Hot prospects see the current offer.
Review your pinned posts every Monday morning. Three questions per pin:
1. Is this still relevant? 2. Is this still driving action (RSVPs, signups, intros)? 3. Should it be replaced with something more current?
If the answer to any is no, unpin or replace. A stale pin is worse than no pin because it trains members to ignore the pinned section.
For owners running multiple weekly content cycles plus launches, the manual rotation becomes a real maintenance task. tools4skool.com adds scheduled pin and unpin so you can plan the week's rotation in advance, set pins to auto-expire when the live call ends or the launch closes, and never have a stale pin sitting at the top of the feed.
Common pinning mistakes
Too many pins. Five or more pinned posts and members scroll past the entire pinned section. Three is the practical maximum. One or two is often better.
Stale pins. A pin from 6 months ago about a launch that already ended trains members that pins are noise. Review and unpin weekly.
No call to action in the pinned post. If a pinned post does not ask for a specific action (RSVP, intro, vote, enroll), the pin is wasted. Every pinned post should have a clear ask in the first 2 paragraphs.
Pinning your own sales pitch persistently. Members joined a community, not a sales funnel. One pinned promo for a current launch is fine. Persistent pinned sales pitch over months reads as desperate.
Forgetting to pin the live call. This is the easiest engagement win and most owners miss it. A pinned post with date, time, topic, Zoom link, and RSVP ask, replaced weekly, drives 20 to 40 percent more attendance than leaving the call announcement to scroll past.
Pinning long manifestos. A 2,000-word community charter does not belong in a pinned post. Move it to the About page. Pin a 4-sentence Start Here that links to the longer content.
Pinning resource lists. A pinned post listing 20 resources gets read once. Move the list to the Classroom as a lesson or to a Notion page linked from the About. Pin slot is for action, not reference.
Stop leaving DMs, churn, and revenue on the table.
tools4skool plugs the holes Skool ships with. Free plan forever, paid tiers from $29/mo.
Frequently asked
Keep reading
Ready when you are.
Drop your email — we'll loop you in the day access opens.