How the math works
Three numbers drive everything: members, price, and monthly churn rate. Annual churn loss is members × price × churn% × 12. Recovered revenue assumes saved members stay an extra 18 months on average — the typical run-rate from tools4skool customers.
The default 15% monthly churn rate is the median for paid Skool communities under 200 members. Above 500 members, churn typically drops to 6–10% as community network effects kick in.
See it run on your own community.
Free plan forever — one sequence, 20 DMs/day. Plug in tools4skool, watch the math become real.
Frequently asked
What does this calculator actually compute?
It estimates annual revenue lost to churn (members × price × churn rate × 12), and what a 60-second churn-saver typically recovers. Defaults assume saved members stay an extra 18 months on average.
Where do you get a 20% recovery rate?
It is the median across tools4skool customers running a single recovery DM within 60 seconds of a Stripe cancellation event. Some hit 35%; some hit 12%. Twenty is a fair planning number.
What is the actual cost of tools4skool?
Free plan forever — 3 DMs/day, view-only. Paid: $39 Starter, $89 Pro (unlocks churn-saver), $249 Agency. ROI math here uses Pro at $1,068/year.
Does this apply to Skoot too?
Skoot offers a churn saver but only one trigger condition and no image DMs. Most owners running both report 30–40% lower recovery than tools4skool. Same input math, lower recovery rate.
Will reducing churn even matter at 10 members?
Marginally — you should focus on growth first. The math kicks in around 50–80 paying members, where one churn = a real dollar amount and you can no longer DM each cancel manually.
How do I get started?
Create your account at [tools4skool.com/signup](https://tools4skool.com/signup), pick a plan, and install the Chrome extension. Setup takes about 30 seconds, and you can cancel anytime.