Skool top earners — who's actually making the most

The top 1% of Skool earners

Skool doesn't publish a public earnings leaderboard, so any list is triangulated from public statements, member counts, and pricing. The most-known top earners as of 2026:

Sam Ovens — Skool's founder, runs Consulting.com (a multi-thousand-member community). Probably the highest-revenue community on the platform.

Alex Hormozi — runs School of $100M Offers, built around his books and frameworks. Massive paid membership; revenue likely in the seven figures monthly.

Iman Gadzhi — Educate, his agency-building program, sits at the top of the high-ticket cohort tier. One-time payments + recurring; revenue likely six to seven figures monthly depending on cohort cycles.

Liam Ottley — AI Automation Society. Active mid-priced community in the AI agency niche. Revenue likely in the high six figures monthly.

Niche operators in trading, real estate, fitness, copywriting — many earning $20K–$200K/month who never appear in YouTube reviews because they don't run affiliate funnels. The hidden tier of top earners.

Kate Capelli — coaching creator, public case study using tools4skool to scale ($59/mo on tooling to $4,000/mo additional revenue in 2 weeks).

This list isn't exhaustive — it's the publicly-visible slice. There are easily hundreds of operators clearing $10K+/month who never show up on YouTube.

Start your own Skool community in 60 seconds.

14-day free trial — no card required. Most community owners decide whether Skool fits within the first week.

Start Skool free trial →

What top Skool earners share

The top tier shares specific characteristics:

1. Pre-existing audience. Almost every top earner came to Skool with an established YouTube channel, podcast, or email list. The platform compounds an audience; it doesn't generate one.

2. Tight niche, not broad pitch. Top earners specialize. 'AI for marketing agencies' beats 'AI for everyone.' 'Trading for working professionals' beats 'Trading.'

3. Weekly ritual that's reliable. Live calls, hot-seats, teardowns — top operators run one or two predictable weekly things and recordings live in the classroom.

4. Multi-tier offer structure. Free community as funnel + main paid community + premium high-ticket tier. Three doors at three price points.

5. Active personal posting in the community. Owners post 1–3 times per day for the first year. They model the kind of contribution they want from members.

6. Real automation. The top earners aren't running 1,000-member communities by hand. Tools like tools4skool handle DM sequences, churn-saver (recovery DMs within 60 seconds of cancellation), comment mining, scheduled posts, and analytics. The operational scale is impossible without this layer.

7. Treating it as a business, not a side project. Full attention, real reinvestment in content production and paid acquisition.

Skool Games — the public competition

Skool runs a competition called Skool Games where community owners compete on growth and revenue metrics. Winners get prize money, branded merch, and public recognition.

What the Games surface:

• Top-growth communities of the period.
• Top-revenue communities of the period.
• Owner spotlights and case studies.

It's the closest thing to a public top-earner list. Past winners have included operators in AI agency, trading, copywriting, and coaching. Some Games winners come from established creators; others from previously-unknown operators who scaled quickly.

Being a Games winner doesn't mean you're permanently top-tier — it's a snapshot of the period being measured. But it's a useful signal of operational excellence, and Games winners often get a year of compounding visibility from the win.

How top earners actually do it (the playbook)

Stripping it down to the operational playbook:

Audience layer (outside Skool):

• YouTube — 1–3 videos/week on the niche topic.
• Twitter/X — daily posts, replying in the niche.
• Podcast — weekly episodes when time allows.
• Email — weekly newsletter via Beehiiv or ConvertKit.

Conversion layer (Skool):

• Free community as funnel.
• Paid community at $29–$199/month for the main offer.
• High-ticket cohort or mastermind at $500+/month or $1,500+ one-time.

Operations layer (tools4skool):

• Auto-DM sequences for new members (welcome, day-3, day-7, day-30).
• Churn Saver firing recovery DMs the moment a cancellation hits.
• Churn risk scores to flag cold members before they cancel.
• Comment Miner pulling leads out of busy comment threads.
• Scheduled posts so the owner can batch content production.
• Analytics to see what's actually working.

Reinvestment:

• 30%+ of revenue goes to content production (video editor, podcast producer, ghostwriter).
• 10–20% to paid acquisition once the funnel is converting.
• The rest to taxes, savings, and scaling team.

The playbook is replicable. Most operators don't reach top 1% because they skip pieces — they don't build the audience layer, or they don't automate operations, or they don't reinvest. The top earners do all three consistently for years.