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TL;DR
The Skool icon is the small green graduation-cap mark used as the favicon and app icon for skool.com. The logo word-mark is 'skool' in lowercase set in a custom rounded sans-serif. Skool doesn't publish a formal brand kit — there's no public press page with downloadable SVGs and PNGs the way bigger SaaS brands have. If you need clean assets for marketing material (a sales page mentioning 'as seen on skool', a YouTube thumbnail, an investor deck) you should email support@skool.com and ask for permission and assets. Don't pull the favicon from skool.com and use it as if it's officially licensed — the logo and name are trademarked and Skool's terms restrict commercial use without approval. For community owners wondering whether they can change the icon their members see: no, the platform-level icon is fixed, but you can customise your community's profile image, banner and About page header to make your group feel branded inside the skool shell.
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What the Skool icon actually is
Two visual elements together make up the Skool brand. The mark — a stylised green graduation cap, simplified to a single shape with a rounded silhouette — is what shows up as the favicon on browser tabs and as the app icon on iOS and Android. The word-mark — the lowercase 'skool' set in a custom rounded sans — is what you see in the navigation bar of the website and in marketing material. The colour palette is dominated by the Skool green (a saturated emerald that has shifted slightly between releases but lives in the #00C853 / #00A152 family). The combination is intentionally simple: legible at favicon sizes, readable on a phone screen, and recognisable to anyone who's spent time inside any skool.com community. The icon hasn't changed dramatically since the 2019 launch — small refinements but no full rebrand. That visual stability is part of why people who join one skool community can immediately navigate any other one.
Where to find official Skool brand assets
Skool doesn't have a public brand kit page like Slack, Notion or Stripe. There's no skool.com/brand or skool.com/press URL with downloadable SVGs, PNGs and usage guidelines. If you need official assets for legitimate marketing material — a press release, a 'platforms we support' grid, a partner page — the right move is to email support@skool.com with the subject 'Logo and brand asset request', explain what you need and where it will appear, and wait for a reply. They generally respond to good-faith requests within a few business days. For unofficial use (your personal blog post about your skool community, a Twitter thread, internal slides) most people just take a screenshot of the favicon or the logo from the site. Technically that's still a use of the trademark, but in low-stakes contexts Skool doesn't enforce. Anything commercial, customer-facing or attached to a competing product needs explicit permission.
Using the Skool logo in your own materials
Three rules cover most situations. One — if you're a community owner mentioning 'available on Skool' on your own sales page, that's almost always fine. Use the logo at a reasonable size, don't squish it, don't recolour it, and link it to your community URL. Two — if you're a competing platform or service, do not use the Skool logo in any way that implies endorsement or partnership. Saying 'works alongside Skool' or 'Skool alternative' in plain text is fine; sticking the green cap on your homepage as if Skool sponsors you is not. Three — if you're making a derivative product (a Chrome extension, an analytics tool, a migration service), check the trademark line carefully. tools4skool, for example, names Skool in its description but doesn't use the official logo or graduation-cap mark anywhere — it's a third-party tool that operates on the user's existing skool.com session, and that distinction matters for trademark cleanliness. When in doubt, email support and ask. The cost of asking is a few days; the cost of getting a takedown notice is much higher.
Tab favicons inside your community
Members of any skool community see the same favicon — the green graduation-cap mark — in their browser tab. There's no community-level favicon override. This catches some owners by surprise: they upload a custom community profile image and assume that image will show in the tab. It won't. The only way to change what shows in the tab is to use the platform's own custom-domain feature (where available), and even then the favicon is set at the platform level, not per community. For owners who care a lot about brand consistency, the practical workaround is to invest in everything inside the community shell — the cover image, the About page, the classroom thumbnails, the post templates — so that as soon as a member clicks past the tab, they're immersed in your brand. The favicon is one square in a long visual hierarchy, and it's not the one that matters most for retention or conversion.
Branding your community inside the Skool shell
What you can customise as an owner: the community profile image (a square logo or symbol that shows in member sidebars), the cover banner (the wide image at the top of your About page), classroom module thumbnails, post images, and your own avatar. Together these are enough to make a community feel like yours even though it lives in the standard Skool UI. The owners who do this best treat it like an interior-design problem: pick a palette that complements (rather than fights) the Skool green, set a consistent tone for cover images, and make sure every classroom thumbnail uses the same template. If you're running operations at scale and posting often, scheduled posts with branded images become a chore worth automating. tools4skool's scheduled-post feature with the Post-Now button helps owners batch-create branded posts in advance and ship them on a calendar — useful for keeping the visual identity tight without making it your full-time job.
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