What's Skool's annual revenue?

Not publicly disclosed. At the public 12,000+ paid communities × $99/month flat, platform-fee ARR is at least $14M+. Total revenue including any other streams isn't in the public record. Skool is privately held.

How many people work at Skool?

Public LinkedIn data suggests under 50 full-time employees as of 2025. Skool runs lean — small team, narrow product, slow ship cadence. Specific headcount isn't officially disclosed.

What's the average size of a paid Skool community?

No official figure. Based on public observations, the median paid community sits in the low hundreds (50–300 paying members). A long tail exists — many small communities under 50 members, a handful of giants with tens of thousands. Mean is much higher than median because of those giants.

How fast is Skool growing?

Public claims suggest 10x+ growth between 2022 and 2024 — going from a few hundred to 10,000+ paid communities. Recent year-over-year rate isn't published precisely. Growth has been driven primarily by Hormozi's promotion and the broader shift toward recurring community subscriptions.

Where can I find Skool's official numbers?

Skool's website, Sam Ovens' YouTube videos, Alex Hormozi's content, and creator-economy press are the main sources. There's no investor relations page (privately held) and no regulatory filings. The most cited numbers come from interviews and podcast appearances rather than formal disclosures.

Not officially confirmed, but presumed yes. Privately held SaaS at Skool's apparent scale (12,000+ paid communities × $99 flat × low headcount) would typically be profitable. Skool has not disclosed financials, so this is inference rather than fact.

Skool Figures: Real Stats and Numbers (Best Public Estimates, 2026)

On this page

Verified figures
Estimated figures
What's not public
Context for the numbers
FAQ

Verified figures

What Skool has stated publicly:

12,000+ paid communities (most-cited figure in 2024–2025)
$99/month flat pricing for owners — published on the website
Founded 2019 by Sam Ovens
Alex Hormozi partnership announced 2023
No revenue share — Skool's pricing is flat fee only
Stripe processing: 2.9% + $0.30 per US charge (standard Stripe — not a Skool figure)

These are the load-bearing numbers in any public discussion of Skool.

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Estimated figures

Numbers that aren't officially published but circulate in creator-economy press:

Total platform GMV: not publicly disclosed; assumed to be in the high eight figures or low nine figures annually based on community count and average pricing
Total free communities: tens of thousands, but no exact figure
Headcount: under 50 full-time employees per LinkedIn-derived estimates
Average paid community size: somewhere in the low hundreds; long tail of small communities

Treat these as ballpark, not gospel.

What's not public

Notably absent from public information:

Audited financials
Annual revenue
Total monthly active users
Churn rate (platform-level)
Geographic breakdown
Per-community engagement metrics
Team org chart

Skool is privately held with no obligation to disclose. For most practical purposes (deciding whether to use the platform, comparing with alternatives), the verified figures cover what matters.

Context for the numbers

Skool sits at a similar scale to Circle in the paid-community-platform space — both publicly cite 10,000+ communities. Mighty Networks claims similar numbers but with different mix. Patreon operates at a different scale (~250,000 active creators, but very different model).

The 12,000+ paid communities figure is what makes Skool a meaningful business. At $99/month each, that's $14M+ ARR from platform fees alone, before any platform-fee growth or additional revenue streams. The unit economics work without needing growth heroics.

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Frequently asked

Public claim: 12,000+ paid communities. Including free communities, the total is meaningfully higher — tens of thousands credibly. Skool doesn't publish a live counter, so figures are point-in-time snapshots.

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