What kind of businesses use Skool?

Creator-led education businesses, mostly. Coaching programs (life, career, executive), agency-building schools (SMMA, AI agencies), niche skill communities (trading, copywriting, fitness, real estate), and cohort-based programs. The common thread is recurring or one-time paid access to a structured learning experience plus an active community. Pure course-without-community businesses use Kajabi or Thinkific instead.

Is Skool used by enterprise companies?

Rarely. Skool doesn't offer enterprise features — no SSO, no audit logs, no SOC 2 compliance, no single-tenant infrastructure, no white-label, no custom domain. Enterprise community-platform needs go to Insided, Discourse Enterprise, or custom-built solutions. Skool is squarely a creator-economy product, designed for solo operators and small teams running paid communities.

How many people use Skool?

Skool doesn't publish exact numbers. Triangulating from public statements, the platform likely hosts tens of thousands of communities with millions of total members. Active paying-creator count is probably in the 20K–50K range. The active-member count across all communities is much larger because each community has many members per owner. The platform has grown significantly since Alex Hormozi's involvement in 2023.

Do agencies use Skool for client communities?

Some do. The pain point: each client community costs $99/month and there's no agency tier or multi-community discount. Three client communities = $297/month base. Agencies that use Skool typically charge clients enough to absorb the cost or consolidate multiple smaller clients into one shared community with categories. Most agencies eventually want a multi-brand discount that doesn't currently exist.

Are Skool users mostly American?

Heavily American but with strong international presence. Skool ships globally — anyone can sign up — and creators from UK, Canada, Australia, India, Latin America, and Europe run successful Skool communities. Pricing is in USD and Stripe handles currency conversion at member checkout. The biggest creators are mostly US/UK-based but the long tail spans everywhere.

Do nonprofits use Skool?

Some, but it's not common. Skool doesn't offer nonprofit pricing. The $99/month works fine for nonprofits with paying members or program participants but feels expensive for purely volunteer organizations. Most nonprofits in the community space use free tools (Discord, Facebook Groups, Slack) until they have a structured paid offering. Skool isn't optimized for nonprofit use cases but it works if the structure fits.

Who uses Skool the most actively?

AI agency operators are arguably the most active niche on Skool right now. Daily posting, weekly live calls, hot-seat sessions, member case studies. Trading communities are similarly active because the topic has time-sensitive content (market opens, signals). Fitness and accountability communities have high engagement frequency but lower per-post depth. Slow niches: B2B SaaS communities, dev tooling, anything with infrequent content cadence.

Who Uses Skool? Real Creators and Niches in 2026

On this page

Famous users
Niches that work
Scale ranges
Who doesn't use Skool

The famous users

Sam Ovens — Skool's founder, runs Consulting.com on the platform. Originally an entrepreneur teaching consulting agency setup; the community has been on Skool since the early days.

Alex Hormozi — runs School of $100M Offers. Bought into Skool around 2023 and became the platform's public face. His community is one of the largest paid communities on Skool.

Iman Gadzhi — runs Educate, a high-ticket agency-building program. Migrated his entire creator empire onto Skool over the past few years.

Liam Ottley — runs AI Automation Society, a leading community in the AI agency niche. Active live calls, updated curriculum.

Nate Herk — AI automation creator with a similar profile to Liam. Builds templates and runs an active paid community.

Kate Capelli — coaching creator. Public case study using tools4skool to scale.

Many others — niche operators in trading, real estate, fitness, copywriting making $20K–$200K/month who don't appear in YouTube reviews because they don't run affiliate funnels.

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Niches that thrive on Skool

AI/automation agencies. Booming since 2023. Owners teach others how to build and sell AI services. High willingness-to-pay because students convert into paying clients themselves. Examples: AI Automation Society, AI Cash Skool variants, Nate Herk's communities.

Trading and crypto. Members pay for signals, frameworks, accountability. Thrives because the topic has direct ROI for members.

Fitness and health coaching. Coaches use Skool for accountability programs, recipe libraries, workout tracking via leaderboards. Daily-engagement niche, fits Skool's gamification well.

Copywriting and marketing. Career-skill communities (improve your craft, land bigger clients). Tactical content + peer review of work.

Real estate investing. Wholesaling, BRRRR, syndications. Communities like One Rental at a Time on Skool.

Sales training. B2B sales, SDR development, founder sales. Skool's structured classroom + community fits sales reps' learning style.

Coaching (general). Life, career, executive coaching. Coaches use Skool to deliver group programs.

Niches that struggle: general lifestyle, hobby crafts, fan communities, low-willingness-to-pay audiences. Skool's $99/month base requires paying members; communities with no monetization angle don't unit-economic well.

Scale ranges of Skool users

Tier 1 — Top creators (1,000+ paying members): Hormozi, Sam Ovens, Iman Gadzhi, Liam Ottley, plus dozens of niche operators. Revenue $30K–$300K+/month from Skool alone.

Tier 2 — Established operators (200–1,000 paying members): Strong creator businesses, full-time income, often with a small team. Revenue $5K–$30K/month. Probably the biggest revenue group on the platform by total number of operators.

Tier 3 — Growing communities (50–200 paying members): Profitable, scaling, often part-time becoming full-time. Revenue $1K–$5K/month. The 'just getting traction' tier.

Tier 4 — Validation phase (under 50 paying members): Often new owners who launched recently, validating the offer. Revenue under $1K/month, sometimes losing money once costs are factored in.

Tier 5 — Free communities only: Owners running free communities as funnels for separate paid offers. The Skool community itself doesn't generate direct revenue but supports the broader business.

The distribution is heavily power-law. The top 1% of operators likely earns more than the bottom 80% combined. This is normal for creator economy platforms but worth keeping in mind when reading 'I made $50K my first month' content.

Who doesn't use Skool (and why)

Pure course creators with no community angle. Better served by Kajabi or Thinkific. Skool's gamification and feed are wasted if your offer is just course delivery.

Enterprise B2B SaaS. Skool doesn't offer SSO, audit logs, SOC 2 compliance, or single-tenant infrastructure. Enterprise community needs go to Insided, Discourse Enterprise, or custom builds.

Open-source communities. Mostly use Discord, Slack, GitHub Discussions, or Discourse. Skool's paywall-friendly model isn't a fit for open contribution culture.

Highly-regulated industries. Healthcare, financial advisory, legal — compliance needs (HIPAA, FINRA records retention) often exceed what Skool provides.

Low willingness-to-pay audiences. Hobby communities, fan communities, casual interest groups. The math doesn't work — Skool's $99/month base needs at least a small paying tier to recoup, and these audiences often resist any paywall.

Multi-brand agencies. The per-community $99 fee adds up fast. Three brands = $297/month with no agency-tier discount. Some agencies consolidate into one community with categories instead; others move to platforms with multi-brand support.

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Frequently asked

Alex Hormozi (School of $100M Offers), Sam Ovens (Consulting.com — and Skool's founder), Iman Gadzhi (Educate), Liam Ottley (AI Automation Society), Nate Herk in AI automation, plus a long tail of niche operators in trading, real estate, fitness, copywriting, and coaching. Most niche-tier top earners stay off YouTube because they don't run affiliate funnels and don't need the publicity to grow.

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