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Set up live streaming on Skool, one-time configuration
Skool does not have a native livestream player like YouTube Live or Twitch. What it does have is calendar integration with Zoom (and in some plans, Google Meet) so members RSVP and join through a single click inside the community.
One-time setup:
- Open your community as the owner
- Click the gear icon, Settings
- Scroll to Integrations (sometimes called Apps or Connected accounts)
- Click Connect Zoom
- OAuth flow opens, authorize your Zoom account
- Return to Skool, the integration shows as connected
If you do not have a paid Zoom account, the free tier limits calls to 40 minutes, which is enough for a quick coaching call but not for a typical 60 to 90 minute community live. Most owners upgrade to Zoom Pro at $15 a month before launching a live cadence.
Alternative: use a Google Meet link or a custom URL (Riverside, StreamYard, etc) by pasting it into the event description. Members can still join via the calendar but you lose the auto-RSVP and one-click join experience.
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Create the live event in the Calendar
From the desktop:
- Click Calendar in the left sidebar of your community
- Click New event in the top right
- Fill in the event details: title, description, date, start time, duration
- Set timezone (defaults to yours, members see in their own)
- Pick Recurring if it is a weekly event (most live calls are)
- Under Where, click Add Zoom meeting to auto-generate a Zoom link, or paste a custom URL
- Optionally add a cover image (1280x720, shows on the event card)
- Click Create event
The event now appears in the Calendar tab. RSVPs open immediately. Skool will email members 24 hours before the event and again 15 minutes before, if they have RSVPed.
Recurring events are the standard play for community live calls. Same day, same time, weekly. Members build it into their schedule and attendance compounds over time. One-off events get worse attendance because members do not know to expect them.
If you set the event to recurring weekly, Skool creates one event entry that members can RSVP to once and auto-attend every week. Some owners prefer creating separate weekly events instead, which gives them per-week descriptions (e.g., this week's topic). Pick one model and stick with it.
- 1Connect Zoom in Settings
Gear icon, Settings, Integrations, Connect Zoom. OAuth flow once. Upgrade to Zoom Pro ($15/mo) if you need calls longer than 40 minutes.
- 2Create the event in Calendar
Click Calendar in sidebar, New event, fill title, description, date, time, set Recurring weekly for live calls, Add Zoom meeting to auto-generate the link.
- 3Promote the event 2 to 3 days in advance
Pin a post in the community feed with the topic and a hook. RSVPed members get a 24-hour email automatically, but the public reminder still helps.
- 4Start the call 5 minutes early
Open the event, click Join meeting, start Zoom recording immediately, mute on entry, welcome members as they arrive.
- 5Facilitate, do not lecture
Open with a check-in, use breakouts for groups over 15 attendees, pull questions pre-collected from the community, end on time.
- 6Upload the replay within 24 hours
Zoom processes the recording, you get an email link, upload the MP4 to the Skool event under Recording. Members who RSVPed get an auto-email.
- 7Post a recap with replay link
Inside the community feed, top 3 takeaways, link to replay, tag standout participants. Drives replay views from non-attendees.
- 8Automate reminders and replay DMs at scale
Past 100 members, install tools4skool.com to auto-DM RSVPed members the day of the call and auto-DM no-shows the replay link after. Lifts both metrics without owner effort.
Run the call, the actual mechanics
5 minutes before the call:
- Open the event in the Calendar
- Click Join meeting (or the Zoom link)
- Zoom launches in your browser or app
- Start the meeting, enable recording immediately
- Mute members on entry (Zoom setting, prevents background noise from late joiners)
During the call:
- Run it like any community live call. Welcome members by name, do a quick agenda, then content.
- Use Zoom's chat to capture questions, do not lose them.
- For larger calls (30+ attendees), use Zoom's hand-raise feature, mute everyone, unmute one at a time.
- Pin a member when they are speaking so the gallery view does not jump around.
After the call:
- Stop the recording in Zoom
- Zoom processes the recording and emails you a link, usually within 5 to 60 minutes
- You then upload it as a replay in Skool (next section)
- Post a recap in the community feed within 24 hours: top 3 takeaways, action items, replay link
The recap post is the most under-used lever. It pulls in members who missed the live, sparks comments on the topic, and signals momentum. Without it, the call lives and dies in the 60 minutes it ran.
Replays and recordings, where to put them
After Zoom processes the recording, you have three options for where to host it.
Option 1: Attach to the event in the Calendar. Open the event, scroll to Recording, upload the MP4 directly. Members who RSVPed get an automatic email with the replay link. This is the simplest path and the default Skool flow.
Option 2: Upload to a Classroom course. If you run weekly live calls and want them to accumulate as a library, create a Live Calls course in the Classroom and add each replay as a lesson. New members can binge the back catalog. Worth doing once you have 10+ recordings.
Option 3: Post in the Community feed. Upload the video directly to a feed post, tag with the Live Calls category. Most temporary, gets the most immediate views, but harder to find later.
The right answer for most owners is a combination: attach to the event for immediate access, and copy the recording into a Live Calls course in the Classroom every month or so for the back catalog. Members searching for past content find it in the Classroom, members looking for last week's call find it in the Calendar.
File size limit on Skool uploads is generous (around 5 GB per video) but uploads can be slow on weak connections. For very long recordings (3+ hour workshops), some owners host on Vimeo or YouTube Unlisted and link from Skool rather than uploading directly.
Attendance, RSVPs, and notifications
Realistic attendance numbers for a recurring weekly live call:
- First 4 weeks: 5 to 15 percent of paid members attend live
- Steady state after 8 weeks: 10 to 20 percent attend live, another 30 to 50 percent watch the replay
- Special events (Q and A with a guest, launch call): 30 to 50 percent live
That means a 100-member community will typically have 10 to 20 live attendees on a regular weekly call. Plan content for that scale. Do not run the call as if 50 people will show up, because they will not.
RSVPs are visible to the owner in the event view. The list of RSVPed members is a good DM target the day of the event, send a quick reminder. This typically lifts attendance by 20 to 40 percent.
Notifications fire automatically: 24 hours before the event, 15 minutes before, and at start time. Members can mute these in their own settings. Owners cannot force notifications past the defaults.
If you want to push attendance higher, the strongest levers are:
- Personal DM the day of the event to RSVPed members
- Specific topic announced 2 to 3 days in advance, not generic Office Hours
- Guest experts drive 2 to 3x attendance vs solo owner calls
- Recording explicitly mentioned as exclusive for the first 24 hours, replay public after
Live call engagement tricks that actually work
The difference between a 20-attendee call where 3 people talk and a 20-attendee call where 15 talk is mostly the owner's facilitation. Tricks:
Open with a check-in. Go around the room, each person says their name and one sentence about what they are working on this week. Forces participation in the first 5 minutes, sets the tone.
Use breakouts. Zoom breakout rooms split a 20-person call into 4 groups of 5. Members talk more in small groups. 10 minutes in breakouts, then come back and report out.
Pre-collect questions. Pin a post in the community asking for questions 24 hours before the call. Pull them up live, answer with the asker present. Members who got an answer come back next week.
Spotlight a member. Pick one member each call to share a current project, get group feedback. Rotate. Builds anticipation.
Hard stop on time. Calls that go 90 minutes when scheduled for 60 train members to leave early. End on time, run a separate after-hours room if needed.
Record the energy, not just the words. Do not just lecture. Ask. React. Pause. The recording matters too. Members who watch the replay can tell if it was alive or dead.
Recap immediately. Post the recap inside the community within 24 hours. Top 3 takeaways, link to the replay, tag standout participants.
Troubleshooting the issues every owner hits
Zoom link does not work for members. Usually a Zoom passcode or waiting room setting blocking them. Check the Zoom meeting settings, disable waiting room for community calls, or share the passcode in the event description.
Audio cuts out for some members. Almost always a Zoom or browser issue, not Skool. Ask members to refresh, switch from browser to Zoom desktop app, or rejoin.
Recording does not appear after the call. Zoom processing can take 5 to 60 minutes. If it has been more than 2 hours, check your Zoom dashboard, the recording may have failed to upload. Locally-recorded backups save you here, always enable Record to this Computer as a fallback.
Event does not show up in members' calendars. Skool's external calendar export (Google, Apple) is hit or miss. Members need to click Add to my calendar in the event view, it does not auto-sync to their personal calendar.
No one shows up. Either the time is wrong for your audience, the topic was too generic, or you did not announce it enough. Check your timezone math, post a teaser 3 days before, and DM RSVPed members the day of.
Attendance is high but engagement is dead. You are lecturing instead of facilitating. Open with a check-in, use breakouts, pre-collect questions. Live calls are not webinars.
Live attendance is fine but replay views are zero. The replay is buried. Pin the recap post in the feed, tag the replay link clearly, and DM RSVPed-but-no-show members the link directly. Replay viewership is half the value of live calls and most owners ignore it.
For owners running multiple weekly live events across 100+ members, manually tracking RSVPs, sending day-of reminders, and pushing replay links becomes a real time sink. tools4skool.com automates the day-of reminder DM to RSVPed members and the replay-link DM to no-shows, which lifts attendance and replay views without owner effort.
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