Why engagement is the only metric that survives
Skool ranks communities for Discovery by 30-day engagement. High posts but low replies = dead. High classroom views but low community posts = also dead. The Optimizer separates surface activity from compounding engagement so you fix the right thing first.
The six signals scored
1. Weekly Active Ratio — % of paid members who posted, commented or reacted in last 7 days. 2. Post velocity — owner posts per week vs member posts per week. 3. Reply depth — average comments per post in last 30 days. 4. DM response time — owner reply median in hours. 5. Classroom completion — % members who finished module 1. 6. Leaderboard concentration — top 10 members share of total points (lower = healthier).
One move per week
Optimizer picks your lowest scoring signal and prescribes one experiment: a re-engagement DM cohort, a daily prompt, a classroom reorder, a points booster. Re-score Monday. Stack wins.
Wire it live against your community.
tools4skool plugs into Skool and runs these analytics on autopilot — engagement, cohorts, MRR.
Book a demo →Frequently asked
How is this different from Skool built-in analytics?
Skool shows raw counts. Optimizer shows ratios and trends — and tells you which signal to attack first. Counts without context are a vanity dashboard.
Does it work for free communities?
Yes — substitute "paid members" with "members active in last 30 days" as the denominator. Same six signals, same prescriptions.
Is it manual or automated?
The score is computed live from your member export. The fix actions plug into tools4skool sequences if you want them on autopilot — DMs, tags, re-engagement flows.
How long until I see lift?
Reply depth and DM response time move within 7 days. Weekly Active Ratio takes 3–4 weeks because it averages a rolling window. Classroom completion is the slowest — 60 days minimum.