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Niche heatmap · 2026-06-24

Fitness & training on Skool: $4.14M combined MRR across 124 communities

Live heatmap of the fitness & training corner of Skool.

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The state of the niche

Across the 124 paid fitness & training Skool communities indexed in the public directory, the combined estimated MRR is $4.14M — drawn from 76,793 paying members at an average ticket of $99/mo.

Top 5 fitness & training communities

  • #1 The Spartan Protocol — $441.5K/mo · 446 members · $990/mo
  • #2 Fit Pro Alpha ( Premium ) — $399K/mo · 266 members · $1500/mo
  • #3 Deal Makers Academy — $357.5K/mo · 286 members · $1250/mo
  • #4 Shonen Strength — $226.9K/mo · 3,386 members · $67/mo
  • #5 High Intensity Business (Pro) — $160.9K/mo · 111 members · $1450/mo

Concentration

The top 3 communities account for 29% of total niche MRR. The top 10 take 56%. Long-tail healthier than expected.

Operator opportunity

Average price across 124 communities is $99/mo. Anyone launching a new fitness & training Skool below $69/mo would be in the bottom quartile by pricing — fine for volume, weak for revenue. Above $149/mo means competing on depth, not price.

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