The state of the niche
Across the 14 paid agency owners Skool communities indexed in the public directory, the combined estimated MRR is $3.43M — drawn from 13,949 paying members at an average ticket of $314/mo.
Top 5 agency owners communities
- #1 Google ADS Mastery — $2.81M/mo · 936 members · $3000/mo
- #2 CEO Lab (Marketer Skool) — $146.5K/mo · 1,510 members · $97/mo
- #3 Meta Ads Mastery — $104.6K/mo · 420 members · $249/mo
- #4 Grow With Evelyn — $93.2K/mo · 2,823 members · $33/mo
- #5 Setterlun University™ — $76.6K/mo · 4,508 members · $17/mo
Concentration
The top 3 communities account for 89% of total niche MRR. The top 10 take 99%. Top-heavy.
Operator opportunity
Average price across 14 communities is $314/mo. Anyone launching a new agency owners Skool below $220/mo would be in the bottom quartile by pricing — fine for volume, weak for revenue. Above $471/mo means competing on depth, not price.